Award-winning product executive with deep expertise in product strategy, software architecture, and AI/ML across AdTech and programmatic advertising. Proven at taking products from 0 to 1, scaling complex systems, and leading high-performing product and engineering teams. Multiple patents in digital advertising innovation, with a track record of defining strategic roadmaps and shaping industry standards including VAST, OpenRTB, and SIMID.
Selected Professional Experience
A highlight of recent product leadership roles. For a full career history, please download the complete resume above.
Ad Serving Modernization: Leading the strategic platform migration from legacy VPAID to SIMID for secure, low-latency, crash-free interactive video ad execution across modern CTV players.
Creative Tech Architecture: Architecting next-gen interactive ad formats while optimizing player-side execution and ultra-low-latency creative rendering for dynamic video overlays.
Creative Data Marketplace: Incubating a programmatic marketplace that productizes real-time interactive video engagement signals into targetable data assets for buy-side DSP partners.
Technical Strategy: Delivering product strategy, technical architecture, and MVP execution for early-stage B2B SaaS, AI networking, mobile gaming, and LegalTech ventures.
Strategic Advisory: Advising founders on product due diligence, cloud architecture alignment, and building lean, high-performing product teams.
VP of ProductJanuary 2024 — November 2024
RevContent
Business Unit Launch: Architected and launched a novel email monetization business unit, creating a proprietary revenue stream with minimal core engineering resources.
Operational Scaling: Streamlined technical integrations that cut client onboarding setup times by 30%.
Director of Publisher ProductsAugust 2021 — November 2023
DoubleVerify
Portfolio Alignment: Spearheaded a strategic reorganization of the entire publisher product portfolio to align with modern programmatic monetization demands.
Standards Leadership: Served as an IAB Tech Lab thought leader, shaping VAST and OpenRTB digital video and programmatic protocols.
Head of Product and DataOctober 2018 — August 2021
Jeeng (Acquired by OpenWeb)
Department Foundations: Built the product management organization from scratch and increased sprint delivery velocity by 40%.
Algorithmic Optimization: Directed AI/ML modeling initiatives that delivered sustained improvements in publisher CPM performance.
AI/ML: Interactive Video, Monetization Algorithms, Engagement Data
Product: 0 to 1, Roadmaps, KPI Systems, Agile Delivery
Education
Master of Engineering, Network Information Systems2006
Stevens Institute of Technology
Bachelor of Engineering, Computer Engineering2005
Stevens Institute of Technology
Patents & Awards
U.S. Patent 12,437,319 B2 (2025) – ML-Based Media Content Placement U.S. Patent 11,270,337 (2022) – ML-Based Media Content Sequencing IAB Tech Lab Service Excellence: 2023, 2021, 2020, 2012 — Digital Video, SIMID, and MRAID2 working groups